Prevail
The right combination of defensive and offensive moves provides the highest probability (37%) of security success. What you’re doing is working—now you need to double down, optimize, and translate the work done to this point into competitive advantage. You need to anticipate the next challenges and continue to innovate. With your business in a stable state, you have the resources and time to build more durability and flexibility into your business model and operations. Does prevail mean you can declare victory? No—prevailing is just the beginning of your long journey to becoming a leader. To prevail, fulfill the vision you designed and tested. We think you should:
Prove
It’s imperative to test the results of your actions—and prove that they bear results. A lot of companies make plans to change. Some actually do. But how many measure the results of their actions through financial results? In a fast-changing environment, you only have so many bets to make—and any actions or plans should be tested and proven before they can be put in place for the long run. Want to make sure your business changes and investments are worthwhile? We think you should.
Prove your innovations yield results—before consecrating them into your long-term strategy. We think you should:
Pivot
This pace and breadth of change calls for purposeful and swift action. The world around us is shifting. Years’ worth of change is happening in a matter of weeks. Like many leaders, you’re probably finding you don’t have enough insights from the data in your company. You might also need to rethink your business model for a different future—or at least, alter your portfolio of products and services, digitize operations, and enable a more remote workforce. Before the pandemic hit, 61% of leaders said their ability to adapt quickly was a top strategic priority, but only 17% think they could do this well. Pivoting requires you to observe, orient, decide, and act—quickly and purposefully. We think you should:
Protect
Any good offense is backed by a strong defense. Market disruption requires you to protect your business’ livelihood. Seeing an increase in reported cyberattacks? Need to preserve cash in the face of uncertainty?
Taking immediate, defensive measures helps insulate your business as you respond to change. We think you should:
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